Direct Seller Code of Ethics

Conduct business honestly, transparently, and in good faith at all times.

Treat customers fairly and courteously. Consumers shall never be subjected to pressure, coercion, or misleading representations.

Only Company-approved product information and marketing materials may be used.

False claims regarding quality, health benefits, or income opportunities are strictly prohibited.

Direct Sellers shall not:

• Promise guaranteed earnings.
• Display misleading lifestyles.
• Suggest easy or automatic wealth.

Income depends on individual sales performance and business activities.

Consumer information must remain strictly confidential and be used solely for legitimate business purposes.

Direct Sellers must strictly comply with:

• Consumer Protection Act, 2019
• Consumer Protection (Direct Selling) Rules, 2021
• Applicable taxation requirements
• Company policies and guidelines

Direct Sellers shall maintain professionalism online and avoid misleading advertisements or unauthorized brand representations.